October 22, 2008
Special Edition
P2P & VIDEO CONFERENCE Coming Monday
The P2P & VIDEO CONFERENCE represents your best and last chance this year to learn firsthand from industry leaders about why and how Peer-to-Peer (P2P) Traffic Will Grow Almost 400% Over the Next 5 Years as Legitimate P2P Applications Become a Meaningful Segment.
P2PTV-related deployments represent by far the largest growth area in Internet video if not all of new media, and on Monday October 27th at Loews Santa Monica Beach Hotel during a day-long special DCIA event within Digital Hollywood Fall, experts will convene from all over the world to discuss and debate cutting-edge developments in this exciting space.
The implications to Internet service providers (ISPs), content creators, and other stakeholders as P2P Traffic Quadruples will be profound, and these issues will be candidly assessed at this first-ever conference by those most affected. Attendees will be the first to hear about amazing new results from P4P Field Trials that hold the potential to boost broadband network capacity for handling rich media content by an order of magnitude.
Several history-making new product announcements and live demonstrations will be presented at this show - such as Brand Asset Digital's new P2Pwords that the LA Times sees as Bringing Search Ads to File Sharers - and others that are embargoed until Monday.
Limited online registration is still available. Click here to register now or call 410-476-7964. Delegates are invited to a continental breakfast, conference luncheon, and VIP cocktail reception in addition to a day of highly rated sessions featuring keynotes, panel discussions, and ample opportunities for networking.
Commercial P2P Will Increase by 4,000% in 5 Years
P2P & VIDEO CONFERENCE attendees will learn more about MultiMedia Intelligence's groundbreaking new research, P2P Networking: Content's "Bad Boy" Becomes Tomorrow's Distribution Channel, on Monday.
P2P traffic, already having grown at a torrid pace for years, will continue its explosive expansion, from a level of 1.6 petabytes per month in 2007 to almost 8 petabytes per month in 2012.
The growth of P2PTV, live P2P streaming, and hybrid peer-assisted CDN video will be the most extreme, largely attributable to the ongoing transition to higher quality, including high-definition (HD), and growing demand in less developed markets.
Most importantly, within that growth curve, licensed P2P content is expected to grow 10 times as fast as unauthorized P2P traffic. Content owners are increasingly adopting P2P as a secure and cost-effective way to distribute digital entertainment services and content.
As part of this trend, technological solutions including P4P, caching, and other content acceleration breakthroughs, will continue to spur commercial advancement and efficiency improvements.
During the forecast period, Frank Dickson, Chief Research Officer with MultiMedia Intelligence, sees P2P distribution technologies overcoming their legacy perception as being synonymous with copyright infringement.
MultiMedia Intelligence, a market research and consultancy firm, specializes on the markets and technologies for delivering and monetizing digital content and services across multiple platforms. The firm uniquely views markets in the broader context of industry ecosystems that are converging and changing traditional business models.
BAD Breaks P2P-Search Bank Worth Billions
Brand Asset Digital (BAD) plans to present at Monday's P2P & VIDEO CONFERENCE its public beta of the world's first-and-only search-engine marketing platform for P2P search called P2Pwords.
P2Pwords, which is the first pay-per-click for P2P search, gives top advertisers the unique ability to target and connect their branded content directly to consumers via P2P search.
According to comScore: Google Adwords, Yahoo Search Marketing, and MSN Adcenter have created a web search market worth $22 billion in 2007 on over 10 billion web searches per month.
P2Pwords technology applies the same business model of pay-per-click keyword targeting to the 1.5 billion searches per day, according to Tiversa - or 45 billion searches per month - that take place on P2P services, and represent well over 4 times the number that are accounted for by web search.
This consumptive marketplace accounts for almost 70% of Internet traffic. Whereas web search is a browsing culture, P2P search is a consumption culture, a perfect fit for branded content and advertisers seeking targeted engagement around content.
Up until now this enormous potential marketplace has been unavailable to marketers. P2Pwords combines a paid search model with search-engine optimization (SEO) principles by inserting targeted ads among actual search results.
P2Pwords campaigns have already generated over two billion impressions per day, over sixty billion a month, across all P2P search engines. The platform is open to qualified advertisers and content owners after having been in private beta with Brand Asset Group, select artists, and Fortune 500 companies for over a year. Beta partners included vitaminwater, GM/Pontiac, and Dial Corp/Right Guard.
Tim Hogan, Co-Founder of Brand Asset Digital, notes, "With 70% of online marketing budgets going to web search, we feel our platform compliments the space for top brands and content providers looking to target and connect with consumers by extending their reach into P2P. For the first time, P2Pwords empowers brands to access the estimated 450 million P2P users worldwide on top of an accountability engine of world-class business intelligence and consumer insight, another first in the P2P space."
Fellow Co-Founder Joey P., who will keynote at the P2P & VIDEO CONFERENCE on Monday, adds, "If you are a brand manager or agency that uses musical artists or celebrities in marketing, or a media company trying to capture more of your audience online, P2P search is the most effective means to engage and connect with your target through the billions of impressions that occur in P2P."
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