Inaugural
DCIA P2P & CLOUD MARKET CONFERENCE
In Conjunction with the Media Summit New York
March 9, 2010 | 9:00 AM - 5:00 PM | New York, New York

ATTENDEE INFORMATION

Agenda

Speakers

About Us

Plan now to attend the Distributed Computing Industry Association’s inaugural P2P & CLOUD MARKET CONFERENCE.

This special DCIA event is scheduled for March 9th at the Cornell Club of New York.

The DCIA P2P & CLOUD MARKET CONFERENCE will feature keynotes from top P2P, cloud computing, and social network operators, advertising agencies, sponsor companies, content providers, online ad networks, and Internet service providers (ISPs), plus case studies, panels of industry leaders, valuable workshops, and much more. There will be a continental breakfast, luncheon, and networking cocktail reception.

Our P2P & CLOUD MARKET CONFERENCE is being held in conjunction with the Media Summit New York (MSNY), and your registration for the full DCIA Conference Package includes that event as well.

MSNY is the premier international conference on media, broadband, advertising, television, cable and satellite, mobile, publishing, radio, magazines, news and print media and marketing.

If you cannot attend physically, there is also a very attractively-priced option to attend the P2P & CLOUD MARKET CONFERENCE virtually via live interactive webcast.

Keynote speakers for the March 9th DCIA P2P & CLOUD MARKET CONFERENCE will provide a strategic perspective on what is required and what their sector has to offer to fulfill the multi-billion dollar revenue potential of the P2P, cloud computing,  and social network channel for the distribution of entertainment content.

Case studies will provide examples of success stories and experiments now underway involving sponsorships, cross-promotion, interactive advertising, and exciting new hybrid business models for monetizing P2P traffic and entertainment content being redistributed via P2P and social networks.

Panels will feature industry participants who will drill down to find answers to outstanding issues and outline action items that will accelerate commercial development of the P2P and social network distribution channel.

DCIA Member speakers are listed in the Speakers section, which is below the Conference Agenda that immediately follows this summary. More speakers are being added.

Exhibits and demonstrations for the DCIA P2P & CLOUD MARKET CONFERENCE, held in conjunction with MSNY, will feature industry-leading products and services.

Don't miss the opportunity to participate in this 2010 special event. Register online or call 410-476-7964. For DCIA Membership and conference speaker information, please contact Karen Kaplowitz, DCIA Member Services, at 888-890-4240 or karen@dcia.info.

CONTACT INFORMATION

Sari Lafferty
DCIA Business Administration

410-476-7964
sari@dcia.info

© 2010 Distributed Computing Industry Association (DCIA)
All Rights Reserved
 

PARTNERS & SPONSORS

DCIA

Solid State Networks

PlayFirst

9X9Network

Frankfurt Kurnit Klein & Selz PC

LimeWire

P2P & CLOUD MARKET CONFERENCE
Program Agenda

Date: Tuesday, March 9, 2010
Location: The Cornell Club of New York

9:00AM - 9:15AM

CONTINENTAL BREAKFAST

The Fall Creek Room at the Cornell Club of New York

9:15AM - 9:45AM

WELCOME

Karen Kaplowitz, Member Services, Distributed Computing Industry Association (DCIA)

P2P & CLOUD MARKET OPPORTUNITIES

Marty Lafferty, CEO, Distributed Computing Industry Association (DCIA) - Presentation

9:45AM - 10:30AM

P2P & CLOUD MARKET STRATEGIES

Consumer & Enterprise Categories – What are the Strategic Implications of P2P & Cloud Computing in Key Market Segments
How are the market strategies different for using P2P or cloud computing to distribute consumer entertainment and corporate enterprise data? What characteristics are required for software companies to succeed in key market segments? Should software companies concurrently pursue multiple strategies? How do live P2P streaming and wide-area cloud deployments impact major market segments?  What unique market attributes can yield new opportunities for monetization?

Panelists:

Simon Applebaum, Host & Producer, Tomorrow Will be Televised

Ian Donahue, President, RedThorne Media

Jason Henderson, Games Product Manager, Verizon

Rajan Samtani, Former Sr. Director, Business Development, Digimarc

Mike Tedesco, VP, Product Development and Technology, World Wrestling Entertainment (WWE)

Moderator:

Elaine Reiss, Best Practices, Distributed Computing Industry Association (DCIA)

10:30AM - 10:45AM

KEYNOTE ADDRESS

Rick Kurnit, Partner, Frankfurt Kurnit Klein & Selz - Presentation

10:45AM - 11:00AM

KEYNOTE ADDRESS

Robert Levitan, CEO, Pando Networks - Presentation

11:00AM - 11:15AM

REFRESHMENT & NETWORKING BREAK

11:15AM - 12:00PM

P2P & CLOUD BUSINESS MODELS

Advertising-Supported, Subscription, Paid Download, Other – How do the Various Approaches Compare
Has any alternative business model – paid-download, subscription, or advertising-supported – yet proven to be the most promising in the consumer sector? Have any more innovative approaches been attempted? What are the most advanced approaches for content protection? What wholesale content and enterprise business models are coming into play? How can users, both at the consumer and corporate levels, navigate among P2P and cloud-based service offerings?

Panelists:

Mick Bass, VP, Alliance Management, Ascent Media

Vincent Hsieh, CEO, Aleric

Steve Lerner, Practice Director, CDNs & Management, Ramprate

Dan Schnapp, Partner, Hughes Hubbard

Greg Stephens, VP/Director, Songwriters Association of Canada (SAC)

Moderator:

Sari Lafferty, Business Affairs, Distributed Computing Industry Association (DCIA)

12:00PM - 12:15PM

KEYNOTE ADDRESS

Zeeshan Zaidi, COO, LimeWire - Presentation

12:15PM - 12:30PM

KEYNOTE ADDRESS

Kumar Subramanian, CEO, MediaMelon - Presentation

12:30PM - 1:30PM

CONFERENCE LUNCHEON

LUNCHEON SPEAKER

Mike Saxon, SVP, Technology, Media and Telecom, Harris Interactive - Presentation

The Ivy Room at the Cornell Club of New York

1:30PM - 1:45PM

KEYNOTE ADDRESS

Nicholas Longano, CEO, MusicMogul - Presentation

1:45PM - 2:00PM

KEYNOTE ADDRESS

Michael Papish, CEO, MediaUnbound - Presentation

2:00PM - 2:45PM

P2P & CLOUD CASE STUDIES

Experience to Date – Beyond Theory, What’s Working and What’s Not in the Marketplace
What techniques have proven best so far in terms of monetizing the enormous traffic that P2P generates? What successes in cloud computing have been achieved in the wholesale entertainment and enterprise categories? What has been the relative worth of the different formats and interactivity that this channel supports? What case studies from related businesses can be applied to P2P and cloud computing and how?

Panelists:

Melike Amjarv, Independent Producer

Tom Chernaik, Principal, DigComm

Steve Mannel, Media & Communications Industry Director,Salesforce.com

Joe Porus, Senior Consultant, NorthStar Research Group

Brian Savin, Partner, deFontenay, Savin & Kiss

Moderator:

Elaine Reiss, Best Practices, Distributed Computing Industry Association (DCIA)

2:45PM - 3:00PM

KEYNOTE ADDRESS

Nicholas Butterworth, CEO, HD Cloud - Presentation

3:00PM - 3:15PM

KEYNOTE ADDRESS

Gary Greenstein, Partner, Wilson Sonsini

3:15PM - 3:45PM

REFRESHMENT & NETWORKING BREAK

3:45PM - 4:30PM

P2P & CLOUD FUTURE OPPORTUNITIES

Network Efficiency and Content Protection – How can Participants Optimize the Channel
What can the industry do to ensure that the benefits of P4P and similar mechanisms are applied to the distribution of copyrighted works? How can participants at various levels of this channel gain support of rights holders? Which identification techniques (e.g., watermarking and/or fingerprinting) should be used to protect content and enhance the ecosystem? What new solutions will impactP2P and cloud computing software developers and distributors to the greatest degree?

Panelists:

Scott Campbell, CEO, Virtually Atomic

Lawrence Low, , VP of Product Management & Strategy, BayTSP

Bob Oberosler, Principal, Sivoo

Graham Oakes, Chairman, Digital Watermarking Alliance (DWA)

Neerav Shah, VP of Business Development, Verimatrix

David Ulmer, Senior Director, Multimedia, Motorola

Moderator:

Karen Kaplowitz, Member Services, Distributed Computing Industry Association (DCIA)

4:30PM - 4:45PM

KEYNOTE ADDRESS

John Waclawsky, Member Services, Distributed Computing Industry Association (DCIA) - Presentation

5:00PM - 7:30PM

NETWORKING COCKTAIL RECEPTION

LimeWire

DCIA P2P & CLOUD MARKET CONFERENCE
Program Speakers

Melike Amjarv, Independent Producer

Simon Applebaum, Host & Producer, Tomorrow Will be Televised

Mick Bass, VP, Alliance Management, Ascent Media

Nicholas Butterworth, CEO, HD Cloud

Scott Campbell, CEO, Virtually Atomic

Tom Chernaik, Principal, DigComm

Ian Donahue, President, RedThorne Media

Gary Greenstein, Partner, Wilson Sonsini

Jason Henderson, Games Product Manager, Verizon

Vincent Hsieh, CEO, Aleric

Karen Kaplowitz, Member Services, Distributed Computing Industry Association (DCIA)

Rick Kurnit, Partner, Frankfurt Kurnit Klein & Selz

Marty Lafferty, CEO, Distributed Computing Industry Association (DCIA)

Sari Lafferty, Business Affairs, Distributed Computing Industry Association (DCIA)

Steve Lerner, Practice Director, CDNs & Management, Ramprate

Robert Levitan, CEO, Pando Networks

Nicholas Longano, CEO, MusicMogul

Lawrence Low, VP of Product Management & Strategy, BayTSP

Steve Mannel, Media & Communications Industry Director,Salesforce.com

Graham Oakes, Chairman, Digital Watermarking Alliance (DWA)

Bob Oberosler, Principal, Sivoo

Michael Papish, CEO, MediaUnbound

Joe Porus, Senior Consultant, NorthStar Research Group

Elaine Reiss, Member Services, Distributed Computing Industry Association (DCIA)

Rajan Samtani, Former Sr. Director, Business Development, Digimarc

Brian Savin, Partner, deFontenay, Savin & Kiss

Mike Saxon, SVP, Technology, Media and Telecom, Harris Interactive

Dan Schnapp, Partner, Hughes Hubbard

Neerav Shah, VP of Business Development, Verimatrix

Greg Stephens, VP/Director, Songwriters Association of Canada (SAC)

Kumar Subramanian, CEO, MediaMelon

Mike Tedesco, VP, Product Development and Technology, World Wrestling Entertainment (WWE)

David Ulmer, Senior Director, Multimedia, Motorola

John Waclawsky, Member Services, Distributed Computing Industry Association (DCIA)

Zeeshan Zaidi, COO, LimeWire