Inaugural
DCIA P2P MARKET CONFERENCE

In Conjunction with the Media Summit New York
March 14, 2008 | 8:00 AM - 7:30 PM | New York, New York

ATTENDEE INFORMATION

PHONE REGISTRATION
410-476-7964

LOCATION
Princeton Club
15 W 43rd St.
NY, NY 10036
Priceton Club

Agenda

Speakers

Sponsorships

Event Registration

About Us
 


Interested in sponsoring, exhibiting, or hosting
lunch or a reception at
the P2P MARKET CONFERENCE?

Please contact
Karen Kaplowitz

DCIA Member Services

karen@dcia.info
888-890-4240
________________

Press Registration

Please send e-mail
with press credentials to
press@dcia.info
 

PLEASE CLICK HERE TO REGISTER

Plan now to attend the Distributed Computing Industry Association’s first ever P2P MARKET CONFERENCE.

This inaugural event is scheduled for March 14th at the Princeton Club of New York.

The DCIA P2P MARKET CONFERENCE will feature keynotes from top P2P and social network operators, advertising agencies, sponsor companies, content providers, online ad networks, and Internet service providers (ISPs), plus case studies, panels of industry leaders, valuable workshops, and much more. There will be a continental breakfast, luncheon, and networking cocktail reception.

Our P2P MARKET CONFERENCE is being held in conjunction with the Media Summit New York (MSNY), and your registration for the full DCIA Conference Package includes that event as well.

MSNY is the premier international conference on media, broadband, advertising, television, cable and satellite, mobile, publishing, radio, magazines, news and print media and marketing.

Keynote speakers for the March 14th DCIA P2P MARKET CONFERENCE will provide a strategic perspective on what is required and what their sector has to offer to fulfill the multi-billion dollar revenue potential of the P2P and social network channel for the distribution of entertainment content.

Case studies will provide examples of success stories and experiments now underway involving sponsorships, cross-promotion, interactive advertising, and exciting new hybrid business models for monetizing P2P traffic and entertainment content being redistributed via P2P and social networks.

Panels will feature industry participants who will drill down to find answers to outstanding issues and outline action items that will accelerate commercial development of the P2P and social network distribution channel.

DCIA Member speakers are listed in the Speakers section, which is below the Conference Agenda that immediately follows this summary. More speakers are being added.

Exhibits and demonstrations for the DCIA P2P MARKET CONFERENCE, held in conjunction with MSNY, will feature industry-leading products and services.

Don't miss the opportunity to participate in this 2008 inaugural event. Register online or call 410-476-7964. For sponsor packages and speaker information, please contact Karen Kaplowitz, DCIA Member Services, at 888-890-4240 or karen@dcia.info.


CONTACT INFORMATION

Sari Lafferty
DCIA Business Affairs

410-476-7964
sari@dcia.info
www.dcia.info

© 2008 Distributed Computing Industry Association (DCIA)
All Rights Reserved

 PARTNERS &
SPONSORS

DCIA

Qtrax

FTI Consulting

Javien

DCIA P2P MARKET CONFERENCE
Program Agenda

Date: Friday, March 14, 2008
Location:The Princeton Club of New York

8:00AM - 8:30AM

CONTINENTAL BREAKFAST

The Prospect Lounge at the Princeton Club of New York

8:30AM - 8:45AM

WELCOME

Karen Kaplowitz, Member Services, Distributed Computing Industry Association (DCIA)

P2P MARKET OPPORTUNITIES

Marty Lafferty, CEO, Distributed Computing Industry Association (DCIA)

8:45AM - 9:30AM

P2P & SOCIAL NETWORK MONETIZATION

User Traffic – File Sharing, Downloading, Streaming, and Communicating
What are current usage levels and demographics for key P2P and social networks? What genres of content are being created and consumed in this largest and fastest growing online distribution channel? What unique characteristics of such communities of users and the technologies that connect them can yield new opportunities for interactive advertising formats and other types of monetization? What are the business strategy and licensing issues that must be addressed?

Panelists:

David Hahn, VP, Product Management, SafeNet

Bill Heberer, Partner, Manatt

Rick Kurnit, Member, Frankfurt Kurnit Klein & Selz

Patrick Sullivan, Founding Principal, RightsFlow Entertainment Group

Chip Venters, CEO, DigitalContainers

Moderator:

Elaine Reiss, Best Practices, Distributed Computing Industry Association (DCIA)

9:30AM - 9:45AM

KEYNOTE ADDRESS

Doug Walker, CEO, BitTorrent

9:45AM - 10:00AM

KEYNOTE ADDRESS

Arthur Madrid, CEO, 1-Click Media

10:00AM - 10:30AM

REFRESHMENT & NETWORKING BREAK

10:30AM - 11:15AM

ISP, CE & LIVE STREAMING OPPORTUNITIES 

Internet Access -- Routing Networks, Set-Top Boxes, Live P2P Streaming Service Offerings
What are the potential roles for ISPs in monetizing P2P and social networks? How can they add value in terms of live streaming, caching, content acceleration, results measurement, and end-user validation? Can P2P distributors and social network operators partner with ISPs to streamline their offerings and improved quality of service (QoS) in ways that are valuable to sponsors, advertising agencies, and online ad networks?

Panelists:

Eliot Listman, VP, Business Development, PeerApp

Steve Condon,VP, Marketing, Media & Entertainment, VeriSign

Eitan Efron, Co-Founder & VP, Marketing, Oversi

Mike King, CEO, Abacast

Daniel Leon, Head of Strategic Partnerships, Hiro-Media

Mohan Nihalani, Co-Founder, AHT North America

Moderator:

Sari Lafferty, Business Affairs, Distributed Computing Industry Association (DCIA)

11:15AM - 11:30AM

KEYNOTE ADDRESS

Mikkel Dissing, Co-Founder & CEO, RawFlow

11:30AM - 11:45PM

KEYNOTE ADDRESS

Robert Levitan, CEO, Pando Networks

11:45AM - 12:30PM

SPONSOR  & ADVERTISING AGENCY FACTORS

Approaching P2P – Banners, Tips, Tails, In-Stream from Brand Awareness to Direct Response
What do sponsors and advertising agencies need from P2P and social networks in order to monetize the enormous traffic that they generate in ways that are similar to how media planners exploit more established distribution channels? How should these networks organize their inventory of advertising and sponsorship availabilities to maximize value? What is the relative worth of the different formats and relative interactivity that this channel can support? Beyond CPM and click-through payment regimes, what are other opportunities?

Panelists:

Chris Gillis, Director of Sales, MediaDefender

Robin Kent, President & Chief Strategy Officer, Rebel Digital

Dana Jones, CEO & Founder, Ultramercial

Rob Manoff, CEO, JamboMedia

Don Mathis, CEO, Azoogle Ads

Jakob Schwerdt, CEO, Media Global Intertainment

Moderator:

Limor Schafman, Member Services, Distributed Computing Industry Association (DCIA)

12:30PM - 1:30PM

CONFERENCE LUNCHEON SPONSORED BY QTRAX

The James Madison Room at the Princeton Club of New York

LUNCHEON SPEAKER

Allan Klepfisz, Chairman & CEO, QTRAX

1:30PM - 1:45PM

KEYNOTE ADDRESS

Kevin Conlan, VP of Sales, Move Networks

1:45PM - 2:00PM

KEYNOTE ADDRESS

Sugih Jamin, Co-Founder, Chairman & CTO, Zattoo

2:00PM - 2:45PM

CARRIERS, CONTENT PROVIDERS & P2P

Network Efficiency and Content Protection – Optimizing the Channel
What have been results to date of tests conducted by the P4P Working Group (P4PWG)? What can the industry do to ensure that the benefits of P4P and similar mechanisms are applied to the distribution of copyrighted works? How can participants at various levels of this channel gain support of rights holders? Which identification techniques (e.g., watermarking and/or fingerprinting) should be used to protect content and enhance the ecosystem?

Panelists:

Frank Cavaliere, VP & Senior Counsel for Federal Affairs and Policy, Motion Picture Association of America (MPAA)

Ted Cohen, Managing Partner, TAG Strategic

Marty Lafferty, CEO, Distributed Computing Industry Association (DCIA)

Doug Pasko, Verizon, Co-Chair, P4P Working Group (P4PWG)

Laird Popkin, Pando, Co-Chair, P4P Working Group (P4PWG)

Reed Stager, Chairman, Digital Watermarking Alliance (DWA)

Moderator:

Elaine Reiss, Best Practices, Distributed Computing Industry Association (DCIA)

2:45PM – 3:00PM

KEYNOTE ADDRESS

Jaco Botha, Founder & CEO, Trispen Technologies

3:00PM - 3:15PM

KEYNOTE ADDRESS

Kap Shin, EVP, Business Development, TVU Networks

3:15PM - 3:45PM

REFRESHMENT & NETWORKING BREAK

3:45PM - 4:30PM

SERVICE-AND-SUPPORT CONSIDERATIONS

Aggregating P2P and Social Networks – Common and Individual Attributes
What do suppliers and service-and-support firms need from P2P and social networks and what do these facilitators of online traffic monetization have to offer? How do large file-sharing user networks compare with high-traffic portals and websites and how do they differ from these and from each other? What new solutions will impact P2P software developers and distributors ? Do affiliation agreements need to be exclusive or are there more flexible alternatives?

Panelists:

Lowell Feuer, CEO, KlikVU

Daniel Harris, Founder & CEO, MediaPass Network

Benjamin Masse, Founder & President, DoubleV3

Tom Meredith, Chairman & CEO, P2P Cash

Joey Patuleia, Co-Founder, Brand Asset Digital

Leslie Poole, President & CEO, Javien

Moderator:

Limor Schafman, Member Services, Distributed Computing Industry Association (DCIA)

4:30PM - 4:45PM

KEYNOTE ADDRESS

See-Mong Tan, Director, P2P Networking, Windows, Microsoft

4:45PM - 5:00PM

KEYNOTE ADDRESS

Bruce Benson, Senior Managing Director, FTI Consulting - Presentation

5:00PM - 7:30PM

NETWORKING COCKTAIL RECEPTION

The James Maidson Room at the Princeton Club of New York
 

DCIA P2P MARKET CONFERENCE
Program Speakers

Bruce Benson, Senior Managing Director, FTI Consulting

Jaco Botha, Founder & CEO, Trispen Technologies

Frank Cavaliere, VP & Senior Counsel for Federal Affairs and Policy, Motion Picture Association of America (MPAA)

Ted Cohen, Managing Partner, TAG Strategic

Steve Condon, VP, Marketing, Media & Entertainment, VeriSign

Kevin Conlan, VP of Sales, Move Networks

Mikkel Dissing, President & Founder, RawFlow

Eitan Efron, Co-Founder & VP, Marketing, Oversi

Lowell Feuer, CEO, KlikVU

Chris Gillis, Director of Sales, MediaDefender

David Hahn, VP, Product Management, SafeNet

Daniel Harris, Founder & CEO, MediaPass Network

Bill Heberer, Partner, Manatt

Sugih Jamin, Co-Founder, Chairman & CTO, Zattoo

Dana Jones, CEO & Founder, Ultramercial

Karen Kaplowitz, Member Services, Distributed Computing Industry Association (DCIA)

Robin Kent, President & Chief Strategy Officer, Rebel Digital

Mike King, CEO, Abacast

Allan Klepfisz, Chairman & CEO, QTRAX

Rick Kurnit, Member, Frankfurt Kurnit Klein & Selz

Marty Lafferty, CEO, Distributed Computing Industry Association (DCIA)

Sari Lafferty, Business Affairs, Distributed Computing Industry Association (DCIA)

Daniel Leon, Head of Strategic Partnerships, Hiro-Media

Robert Levitan, CEO, Pando Networks

Eliot Listman, VP, Business Development, PeerApp

Arthur Madrid, CEO, 1-Click Media

Rob Manoff, CEO, JamboMedia

Benjamin Masse, Founder & President, DoubleV3

Don Mathis, CEO, Azoogle Ads

Tom Meredith, Chairman & CEO, P2P Cash

Mohan Nihalani, Co-Founder, AHT North America

Doug Pasko, P4PWG Co-Chair, Verizon Communications

Joey Patuleia, Co-Founder, Brand Asset Digital

Laird Popkin, P4PWG Co-Chair, Pando Networks

Leslie Poole, President & CEO, Javien

Elaine Reiss, Best Practices, Distributed Computing Industry Association (DCIA)

Limor Schafman, Member Services, Distributed Computing Industry Association (DCIA)

Jakob Schwerdt, CEO, Media Global Intertainment

Kap Shin, EVP, Business Development, TVU Networks

Reed Stager, Chairman, Digital Watermarking Alliance (DWA)

Patrick Sullivan, Founding Principal, RightsFlow Entertainment Group

See-Mong Tan, Director, P2P Networking, Windows, Microsoft

Chip Venters, CEO, DigitalContainers

Doug Walker, CEO, BitTorrent