Second Annual
DCIA P2P MARKET CONFERENCE

In Conjunction with the Media Summit New York
March 17, 2009 | 9:00 AM - 5:00 PM | New York, New York

ATTENDEE INFORMATION

PHONE REGISTRATION
410-476-7964

LOCATION
Cornell Club
6 E 44th St.
NY, NY 10017
Cornell Club

Agenda

Speakers

Sponsorships

Event Registration

About Us
 


Interested in sponsoring, exhibiting, or hosting
lunch or a reception at
the P2P MARKET CONFERENCE?

Please contact
Karen Kaplowitz

DCIA Member Services

karen@dcia.info
888-890-4240
________________

Press Registration

Please send e-mail
with press credentials to
press@dcia.info
 

This special DCIA event is scheduled for March 17th at the Cornell Club of New York.

The DCIA P2P MARKET CONFERENCE will feature keynotes from top P2P, cloud computing, and social network operators, advertising agencies, sponsor companies, content providers, online ad networks, and Internet service providers (ISPs), plus case studies, panels of industry leaders, valuable workshops, and much more. There will be a continental breakfast, luncheon, and networking cocktail reception.

Our P2P MARKET CONFERENCE is being held in conjunction with the Media Summit New York (MSNY), and your registration for the full DCIA Conference Package includes that event as well.

MSNY is the premier international conference on media, broadband, advertising, television, cable and satellite, mobile, publishing, radio, magazines, news and print media and marketing.

If you cannot attend physically, there is also a very attractively-priced option to attend the P2P MARKET CONFERENCE virtually via live interactive webcast.

Keynote speakers for the March 17th DCIA P2P MARKET CONFERENCE will provide a strategic perspective on what is required and what their sector has to offer to fulfill the multi-billion dollar revenue potential of the P2P and social network channel for the distribution of entertainment content.

Case studies will provide examples of success stories and experiments now underway involving sponsorships, cross-promotion, interactive advertising, and exciting new hybrid business models for monetizing P2P traffic and entertainment content being redistributed via P2P and social networks.

Panels will feature industry participants who will drill down to find answers to outstanding issues and outline action items that will accelerate commercial development of the P2P and social network distribution channel.

DCIA Member speakers are listed in the Speakers section, which is below the Conference Agenda that immediately follows this summary. More speakers are being added.

Exhibits and demonstrations for the DCIA P2P MARKET CONFERENCE, held in conjunction with MSNY, will feature industry-leading products and services.

Don't miss the opportunity to participate in this 2009 special event. Register online or call 410-476-7964. For DCIA Membership and conference speaker information, please contact Karen Kaplowitz, DCIA Member Services, at 888-890-4240 or karen@dcia.info.


CONTACT INFORMATION

Sari Lafferty
DCIA Business Affairs

410-476-7964
sari@dcia.info
www.dcia.info

© 2009 Distributed Computing Industry Association (DCIA)
All Rights Reserved

 PARTNERS &
SPONSORS

DCIA

FTI Consulting

Isle of Man

Javien

Clickshare

DCIA P2P MARKET CONFERENCE
Program Agenda

Date: Tuesday, March 17, 2009
Location: The Cornell Club of New York

9:00AM - 9:15AM

CONTINENTAL BREAKFAST

The Ivy Room at the Cornell Club of New York

9:15AM - 9:45AM

WELCOME

Karen Kaplowitz, Member Services, Distributed Computing Industry Association (DCIA)

P2P MARKET OPPORTUNITIES

Marty Lafferty, CEO, Distributed Computing Industry Association (DCIA)

KEYNOTE ADDRESS

Jim Kott, Co-President, Abacast - Presentation

9:45AM - 10:30AM

P2P MARKET STRATEGIES

Consumer & Enterprise Categories – What are the Strategic Implications of P2P in Key Market Segments
How are the market strategies different for using P2P to distribute consumer entertainment and corporate enterprise data? What characteristics are required for P2P companies to succeed in key market segments? Should P2P software companies concurrently pursue multiple strategies? How do live P2P streaming and P2P file downloading impact major market segments? What unique market attributes can yield new opportunities for monetization?

Panelists:

Steve Mannel, Cable & Broadband Solutions Executive, IBM

Steve Masur, Managing Partner, MasurLaw

Morgan Reed, Executive Director, Association for Competitive Technology (ACT)

Colin Sebastian, SVP, Equity Research, Lazard Capital Markets

Chuck Stormon, CMO, PacketExchange

Moderator:

Elaine Reiss, Best Practices, Distributed Computing Industry Association (DCIA)

10:30AM - 10:45AM

KEYNOTE ADDRESS

Rick Kurnit, Partner, Frankfurt Kurnit Klein & Selz - Presentation

10:45AM - 11:00AM

KEYNOTE ADDRESS

Mitchell Edwards, CFO & GC, BitTorrent - Presentation

11:00AM - 11:15AM

REFRESHMENT & NETWORKING BREAK

11:15AM - 12:00PM

P2P BUSINESS MODELS

Advertising-Supported, Subscription, Paid Download, Other – How do the Various Approaches Compare
What are the best current alternatives for monetizing content distribution via P2P and social networks? How can value be added by using or not using digital rights management (DRM) such as content tracking, usage measurement, and end-user validation? How can P2P distributors and social network operators upgrade their offerings and improve quality of service (QoS) in ways that are valuable to sponsors, advertising agencies, and online ad networks? What new business models are coming for P2P-based service offerings?

Panelists:

Daniel Leon, SVP, Business Development, DigiMeld

Rick Lerner, Chief Executive & CTO, Clickshare Service Corporation

Steve Lerner, Founder, P2P Cleaner

Ira Rubenstein, EVP, Global Digital Media Group, Marvel Entertainment

Neerav Shah, VP, Business Development, Verimatrix

Moderator:

Laura Tunberg, Member Services, Distributed Computing Industry Association (DCIA)

12:00PM - 12:15PM

KEYNOTE ADDRESS

John Desmond, VP, MediaSentry Services, SafeNet - Presentation

12:15PM - 12:30PM

KEYNOTE ADDRESS

George Searle, CEO, LimeWire

12:30PM - 1:30PM

CONFERENCE LUNCHEON SPONSORED BY FTI CONSULTING

LUNCHEON SPEAKERS

John Cartoux, Senior Consultant, FTI Consulting

Jim Kremens, Founder, FHTML

The Ivy Room at the Cornell Club of New York

1:30PM - 1:45PM

KEYNOTE ADDRESS

Michael Einhorn, Consultant, Media/Technology/Copyright - Presentation

1:45PM - 2:00PM

KEYNOTE ADDRESS

Robert Levitan, CEO, Pando Networks - Presentaton

2:00PM - 2:45PM

P2P CASE STUDIES

Experience to Date – Beyond Theory, What’s Working and What’s Not in the Marketplace
What techniques have proven best so far in terms of monetizing the enormous traffic that P2P generates? What successes have been achieved in the wholesale entertainment and enterprise categories? What has been the relative worth of the different formats and interactivity that this channel supports? What case studies from related businesses can be applied to P2P and how?

Panelists:

Jonathan Anderson, CEO & Founder, SelfBank Mobile

Mick Bass, VP of Alliance Management, Ascent Media

Alex Limberis, COO, Syabas Technology

Rob Manoff, CEO & Co-Founder, Jambo Media

Aaron Markham, VP, Research & Development, BayTSP

Moderator:

Sari Lafferty, Business Affairs, Distributed Computing Industry Association (DCIA)

2:45PM – 3:00PM

KEYNOTE ADDRESS

Alex Mashinsky, CEO, DigiMeld - Presentation

3:00PM - 3:15PM

KEYNOTE ADDRESS

Scott Brown, USA CEO, Octoshape - Presentation

3:15PM - 3:30PM

KEYNOTE ADDRESS

Joey Patuleia, Co-Founder, Brand Asset Digital - Presentation

3:30PM - 3:45PM

REFRESHMENT & NETWORKING BREAK

3:45PM - 4:30PM

P2P FUTURE OPPORTUNITIES

Network Efficiency and Content Protection – How can Participants Optimize the Channel
What can the industry do to ensure that the benefits of P4P and similar mechanisms are applied to the distribution of copyrighted works? How can participants at various levels of this channel gain support of rights holders? Which identification techniques (e.g., watermarking and/or fingerprinting) should be used to protect content and enhance the ecosystem? What new solutions will impact P2P software developers and distributors to the greatest degree?

Panelists:

Simon Applebaum, Producer, Tomorrow Will be Televised

Betty Chan-Bauza, VP Strategy & Product, LifeLock

Dan Pifer, EVP, Operations & Technology, The Orchard

Laird Popkin, Co-Chair, P4P Working Group (P4PWG)

Rob Sandie, CEO, Viddler.com

Moderator:

Karen Kaplowitz, Member Services, Distributed Computing Industry Association (DCIA)

4:30PM - 4:45PM

KEYNOTE ADDRESS

Charles Perkins, Founder, Virtual Rendezvous - Presentation

4:45PM - 5:00PM

KEYNOTE ADDRESS

Saul Berman, Global & Americas Strategy & Change Practice Leader, IBM - Presentation

5:00PM - 5:15PM

KEYNOTE ADDRESS

John Waclawsky, Software Architect, Motorola - Presentation

5:15PM - 7:30PM

NETWORKING COCKTAIL RECEPTION

"Sharing o' the Green" Party

Venue TBA
 

DCIA P2P MARKET CONFERENCE
Program Speakers

Jonathan Anderson, CEO & Founder, SelfBank Mobile

Simon Applebaum, Producer, Tomorrow Will be Televised

Mick Bass, VP of Alliance Management, Ascent Media

Saul Berman, Global & Americas Strategy & Change Practice Leader, IBM

Scott Brown, USA CEO, Octoshape

John Cartoux, Senior Consultant, FTI Consulting

Betty Chan-Bauza, VP Strategy & Product, LifeLock

John Desmond, VP, MediaSentry Services, SafeNet

Mitchell Edwards, CFO & GC, BitTorrent

Michael Einhorn, Consultant, Media/Technology/Copyright

Karen Kaplowitz, Member Services, Distributed Computing Industry Association (DCIA)

Jim Kott, Co-President, Abacast

Jim Kremens, Founder, FHTML

Rick Kurnit, Partner, Frankfurt Kurnit Klein & Selz

Marty Lafferty, CEO, Distributed Computing Industry Association (DCIA)

Sari Lafferty, Business Affairs, Distributed Computing Industry Association (DCIA)

Daniel Leon, SVP, Business Development, DigiMeld

Rick Lerner, Chief Executive & CTO, Clickshare Service Corporation

Steve Lerner, Founder, P2P Cleaner

Robert Levitan, CEO, Pando Networks

Alex Limberis, COO, Syabas Technology

Steve Mannel, Cable & Broadband Solutions Executive, IBM

Rob Manoff, CEO & Co-Founder, Jambo Media

Aaron Markham, VP, Research & Development, BayTSP

Alex Mashinsky, CEO, DigiMeld

Steve Masur, Managing Partner, MasurLaw

Joey Patuleia, Co-Founder, Brand Asset Digital

Charles Perkins, Founder, Virtual Rendezvous

Dan Pifer, EVP, Operations & Technology, The Orchard

Laird Popkin, Co-Chair, P4P Working Group (P4PWG)

Morgan Reed, Executive Director, Association for Competitive Technology (ACT)

Elaine Reiss, Best Practices, Distributed Computing Industry Association (DCIA)

Ira Rubenstein, EVP, Global Digital Media Group, Marvel Entertainment

Rob Sandie, CEO, Viddler.com

George Searle, CEO, LimeWire

Colin Sebastian, SVP, Equity Research, Lazard Capital Markets

Neerav Shah, VP, Business Development, Verimatrix

Chuck Stormon, CMO, PacketExchange

Laura Tunberg, Member Services, Distributed Computing Industry Association (DCIA)

John Waclawsky, Software Architect, Motorola

Additional Speakers To Be Announced