3rd Annual
P2P MEDIA SUMMIT LA
DCIA Conference & Exposition
May 5, 2008 | 8:00 AM - 7:30 PM | Hollywood, California

ATTENDEE INFORMATION

PHONE REGISTRATION
410-476-7965

LOCATION
Renaissance Hollywood Hotel
Highland Ave.
LA, CA 90028 Priceton Club

Agenda

Speakers

Sponsorships

About Us
 


Interested in sponsoring, exhibiting, or hosting
lunch or a reception at
the P2P MEDIA SUMMIT LA?

Please contact
Karen Kaplowitz

DCIA Member Services

karen@dcia.info
888-890-4240
________________

Press Registration

Please send e-mail
with press credentials to
press@dcia.info
 

Plan now to attend the Distributed Computing Industry Association’s third annual Los Angeles Conference & Exposition.

This seminal industry event is scheduled for May 5th in the Grand Ballroom of the Renaissance Hollywood Hotel in Los Angeles, CA.

The May 5th Conference will feature keynotes from top P2P and social networking software distributors, panels of industry leaders, valuable workshops, and much more. There will be a continental breakfast, luncheon, and networking cocktail reception with live entertainment.

The May 6th-8th Exposition is being held in conjunction with the Digital Hollywood Spring Conference, and your registration for the full DCIA Conference & Exposition includes that event as well.

Digital Hollywood has become the industry’s premier entertainment and technology conference and this spring’s expanded line-up promises to be "very serious, very crowded, critical to the industry, and critical to your life."

DCIA Member speakers for the P2P MEDIA SUMMIT LA are listed in the Speakers section, which is below the Conference Agenda that immediately follows this summary.

Exhibits and demonstrations for the May 6th-8th DCIA Exposition, held in conjunction with the Digital Hollywood Spring Conference, will feature industry-leading products and services.

Don't miss the opportunity to participate in this 2008 seminal event. Register online or call 410-476-7965. For sponsor packages and speaker information, please contact Karen Kaplowitz, DCIA Member Services, at 888-890-4240 or karen@dcia.info.


CONTACT INFORMATION

Sari Lafferty
DCIA Business Affairs

410-476-7964
sari@dcia.info
www.dcia.info

© 2008 Distributed Computing Industry Association (DCIA)
All Rights Reserved

 PARTNERS &
SPONSORS

DCIA

Qtrax

FTI Consulting

Unlimited Media

Nettwerk

Javien

AMEC

Manatt

P2P MEDIA SUMMIT LA
DCIA Conference Agenda

Date: Monday, May 5, 2008
Location: Renaissance Hollywood Hotel, Los Angeles, CAk

8:00AM - 8:30AM

CONTINENTAL BREAKFAST

Grand Ballroom at the Renaissance Hollywood Hotel

8:30AM - 8:45AM

WELCOME

Karen Kaplowitz, Member Services, Distributed Computing Industry Association (DCIA)

INDUSTRY OVERVIEW & INTRODUCTIONS

Marty Lafferty, CEO, Distributed Computing Industry Association (DCIA)

8:45AM - 9:30AM

THE P4P WORKING GROUP - Presentation

Network Resources - Reducing Bandwidth Usage and Improving P2P Throughput
What are the mission, objectives, history, and status of the P4P Working Group (P4PWG)? What tests have been conducted to date and what have the results shown? What are the next steps for the P4PWG? How does the P4PWG plan to move from testing to standards setting and best practices? How can interested parties get involved?

Panelists:

Doug Pasko, Verizon, Co-Chair, P4P Working Group

Laird Popkin, Pando Networks, Co-Chair, P4P Working Group

Haiyong Xie, Principal P4P Researcher, Laboratory of Networked Systems (LANS), Yale University

Moderator:

Karen Kaplowitz, Member Services, Distributed Computing Industry Association (DCIA)

9:30AM - 9:45AM

KEYNOTE ADDRESS

KK Ramakrishnan, Distinguished Member of Technical Staff, AT&T Labs - Presentation

9:45AM - 10:00AM

KEYNOTE ADDRESS

Eric Klinker, Chief Technology Officer, BitTorrent - Presentation

10:00AM - 10:30AM

REFRESHMENT & NETWORKING BREAK

10:30AM - 10:45AM

KEYNOTE ADDRESS

Rich Woundy, SVP, Software & Applications, Comcast - Presentation

10:45AM - 11:00AM

KEYNOTE ADDRESS

Gilles BianRosa, Chief Executive Officer, Vuze

11:00AM - 11:45AM

SOLUTIONS DEVELOPMENT

Technology Advancement - Creating the Commercial P2P Ecosystem
What architectural, content acceleration, caching, and other technological solutions are now in development that will optimize P2P deployment for the benefit of all participants in the distribution chain? How are content delivery networks (CDNs) exploiting P2P and what issues remain? Can P2P streaming technology help broadcasters and content providers overcome the limitations of live webcasting?

Panelists:

Jeff Anker, VP, North America, Oversi

Caesar Collazo, Chairman & CTO, iWatchNow

Michael King, CEO, Abacast

Jonathan Lee, EVP, Pi-CAST/ARTISTdirect

Eliot Listman, VP, Business Development, PeerApp

Jeffrey Payne, CTO, GridNetworks

Moderator:

Limor Schafman, Member Services, Distributed Computing Industry Association (DCIA)

11:45AM - 12:00PM

KEYNOTE ADDRESS

Eric Armstrong, VP of Sales, Media, and Entertainment, VeriSign

12:00PM - 12:15PM

KEYNOTE ADDRESS

Perry Wu, CEO, BitGravity

12:15PM - 12:30PM

KEYNOTE ADDRESS

David Rice, West Coast VP, Move Networks

12:30PM - 1:30PM

CONFERENCE LUNCHEON

SPEAKER

Bob Pisano, COO & President, Motion Picture Association of America (MPAA)

1:30PM - 1:45PM

KEYNOTE ADDRESS

Dan Lofgren, VP of Product Management, TVU Networks - Presentation

1:45PM - 2:00PM

KEYNOTE ADDRESS

George Searle, CEO, LimeWire

2:00PM - 2:45PM

DISTRIBUTION STRATEGIES

Artists and Rights Holders - Harnessing P2P for Content Creators
What has been the experience to date of professional and user-generated content (UGC) providers who have embraced P2P? What changes do they need to more effectively exploit file-sharing and related technologies? Which business models are showing the most promise? Are there innovative art forms or packaging approaches in development for the P2P distribution channel? How should P2P relate to other distribution channels?

Panelists:

Fritz Attaway, EVP, Motion Picture Association of America (MPAA) - Presentation

Derek Broes, SVP, Digital Entertainment, Paramount Pictures

Ted Cohen, Managing Partner, TAG Strategic

Daniel Harris, Founder & CEO, MediaPass Network

Joey Patuleia, Co-Founder, Brand Asset Digital

Patrick Sullivan, Founding Principal, RightsFlow Entertainment Group

Moderator:

Sari Lafferty, Business Affairs, Distributed Computing Industry Association (DCIA)

2:45PM – 3:00PM

KEYNOTE ADDRESS

Jeff Biederman, Partner, Manatt

Patrick Sabatini, Entertainment & Media Associate, Manatt

3:00PM - 3:15PM

KEYNOTE ADDRESS

Lowell Feuer, CEO, KlikVU - Presentation

3:15PM - 4:00PM

CONTENT LICENSING & PROTECTION

Acquisition and Accountability - Affiliating with Rights Holders
What are the business strategy and licensing issues that must be addressed in order to distribute copyrighted works using P2P? How can the industry ensure that the benefits of P4P and similar mechanisms are applied to authorized content distribution? What do participants at various levels of this channel need to do to gain support of rights holders? Which identification and filtering techniques (e.g., watermarking and/or fingerprinting) should be used to protect content and enhance the ecosystem?

Panelists:

Chris Gillis, Director of Sales & Marketing, MediaDefender

Vance Ikezoye, CEO, Audible Magic

Mark Isherwood, Director & Co-Founder, Rightscom

Tom Patterson, Board of Directors, DigitalContainers

Leslie Poole, CEO, Javien Digital Payment Solutions

Reed Stager, Chairman, Digital Watermarking Alliance (DWA)

Moderator:

Karen Kaplowitz, Member Services, Distributed Computing Industry Association (DCIA)

4:00PM - 4:15PM

REFRESHMENT & NETWORKING BREAK

4:15PM - 4:30PM

KEYNOTE ADDRESS

Memo Rhein, CEO, Unlimited Media - Presentation

4:30PM - 4:45PM

KEYNOTE ADDRESS

Ronny Golan, Co-Founder & CEO, HIRO Media - Presentation

4:45PM - 5:00PM

KEYNOTE ADDRESS

Robert Levitan, CEO, Pando Networks

5:00PM - 5:45PM

TRAFFIC MONETIZATION

Revenue Generation - Executing Ad-Supported and Consumer-Paid Models
What do sponsors and advertising agencies need from P2P and social networks in order to monetize the enormous traffic that they generate? How should these networks organize their inventory of advertising and sponsorship availabilities to maximize value? What is the relative worth of the different formats and relative interactivity that this channel can support? Beyond CPM and click-through payment regimes, what are other opportunities?

Panelists:

Bill Heberer, Partner, Manatt

Dana Jones, CEO & Founder, Ultramercial

Robert Manoff, CEO, Jambo Media

Jay Rifkin, CEO, Beat9.com

David Shor, Director, Interactive Media, Wingman Media

Rosanne Vathana, Director of Business Development, YuMe Networks

Moderator:

Limor Schafman, Member Services, Distributed Computing Industry Association (DCIA)

5:45PM - 6:00PM

KEYNOTE ADDRESS

John Waclawsky, Software Architect, Motorola - Presentation

6:00PM - 6:30PM

KEYNOTE ADDRESS

See-Mong Tan, Director of P2P Networking, Microsoft - Presentation

6:30PM - 7:30PM

NETWORKING COCKTAIL RECEPTION

 

P2P MEDIA SUMMIT LA
DCIA Conference Speakers

Jeff Anker, VP, North America, Oversi

Eric Armstrong, VP of Sales, Media, and Entertainment, VeriSign

Fritz Attaway, EVP, Motion Picture Association of America (MPAA)

Gilles BianRosa, CEO, Vuze

Jeff Biederman, Partner, Manatt

Derek Broes, SVP, Digital Entertainment, Paramount Pictures

Ted Cohen, Managing Partner, TAG Strategic

Caesar Collazo, Chairman & CTO, iWatchNow

Lowell Feuer, CEO, KlikVU

Chris Gillis, Director of Sales & Marketing, MediaDefender

Ronny Golan, Co-Founder & CEO, HIRO Media

Daniel Harris, Founder & CEO, MediaPass Network

Bill Heberer, Partner, Manatt

Vance Ikezoye, CEO, Audible Magic

Mark Isherwood, Director & Co-Founder, Rightscom

Dana Jones, CEO & Founder, Ultramercial

Karen Kaplowitz, Member Services, Distributed Computing Industry Association (DCIA)

Michael King, CEO, Abacast

Eric Klinker, Chief Technology Officer, BitTorrent

Marty Lafferty, CEO, Distributed Computing Industry Association (DCIA)

Sari Lafferty, Business Affairs, Distributed Computing Industry Association (DCIA)

Jonathan Lee, EVP, Pi-CAST/ARTISTdirect

Robert Levitan, CEO, Pando Networks

Eliot Listman, VP, Business Development, PeerApp

Dan Lofgren, VP of Product Management, TVU Networks

Robert Manoff, CEO, Jambo Media

Doug Pasko, Verizon, Co-Chair, P4P Working Group

Tom Patterson, Board of Directors, DigitalContainers

Joey Patuleia, Co-Founder, Brand Asset Digital

Jeffrey Payne, CTO, GridNetworks

Bob Pisano, COO & President, Motion Picture Association of America (MPAA)

Leslie Poole, CEO, Javien Digital Payment Solutions

Laird Popkin, Pando Networks, Co-Chair, P4P Working Group

KK Ramakrishnan, Distinguished Member of Technical Staff, AT&T Labs

Elaine Reiss, Best Practices, Distributed Computing Industry Association (DCIA)

Memo Rhein, CEO, Unlimited Media

David Rice, West Coast VP, Move Networks

Jay Rifkin,CEO, Beat9.com

Patrick Sabatini, Entertainment & Media Associate, Manatt

Limor Schafman, Member Services, Distributed Computing Industry Association (DCIA)

George Searle, Chief Executive Officer, LimeWire

David Shor, Director, Interactive Media, Wingman Media

Reed Stager, Chairman, Digital Watermarking Alliance (DWA)

Patrick Sullivan, Founding Principal, RightsFlow Entertainment Group

See-Mong Tan, Director of P2P Networking, Microsoft

Rosanne Vathana, Director of Business Development, YuMe Networks

John Waclawsky, Software Architect, Motorola

Rich Woundy, SVP, Software & Applications, Comcast

Perry Wu, CEO, BitGravity

Haiyong Xie, Principal P4P Researcher, Laboratory of Networked Systems (LANS), Yale University