For the past 20 years, Rich has been working to understand consumers of new media and how companies can best market their products and services. Rich is President of Feldman Research Lab, which he founded in 2000 to serve the market research needs of leading media companies including Disney, Time Warner, Bell Globe Media, the NFL, and NHL.
Rich’s professional experience began at the Media Lab at MIT, where he worked as a Research Assistant and received a Bachelors Degree in Political Science and a Masters from the Sloan School of Management.
NBC hired Rich to become Director of New Media Research in 1985. He spent three years working on a number of topics including forecasts of new media and their impact on NBC. In 1988, Rich moved from the network to the newly formed Cable Division, where he was responsible for research and business planning for the launch of CNBC and other NBC acquisitions. He was actively involved in the FCC Advisory Committee process of setting an advanced television standard.
In 1990, Rich joined the management of research suppliers Norman Hecht Research and ASI Entertainment. Among the successful projects he led were advertising effectiveness studies showing the impact of advertising during the Olympics, research for the trial of a kiosk in record stores that allowed customers to listen to samples of any disk in the store, as well as dozens of projects to optimize emerging media services.
Rich has presented at Advertising Research Foundation conferences on place-based media, the convergence of telephony and cable and prognosticating the future of media. He is a member of the Advertising Research Foundation, the CTAM Research Committee, and QRCA – the professional association for focus group moderators.
